What people tend to forget is that the purpose of a music player is to hold
as much music that one would like it to hold as opposed to making it as small so that one can carry it around. We already reached the optimal size with the walkman of the late 70s. Pockets haven’t gotten any bigger since and portables haven’t gotten any heavier. Thus, downsizing such players at the expense of digital space when pocket space is not compromised and muscular strain is not realised is, well, telling of the cogitational state of the market.

In this sense, the new Ipod might be argued to be most aptly suffixed in the term , ‘NANO’, which, and perhaps as an inside joke amongst those profitting from its sale, simultaneously serves as pun referring to its size and that of the cranial contents of the target market.