Even though being a mere redesign and nothing as grand as the Nintendo Wii, the Nintendo DS Lite Midnight Launch was still a great success. Die-hard fans queued up, all eager to be one of the first in New York to get their hands on a Nintendo DS Lite.

The first 100 shoppers even got themselves a free carrying case and a free copy of Brain Age.

Nintendo Press Release

The Nintendo World store in New York
became the site of a feeding frenzy of video game fans late Saturday as the
first Nintendo DS(TM) Lite systems went on sale. The lighter, brighter
versions of Nintendo DS(TM) attracted hundreds of loyal Nintendo fans,
including some who lined up as early as noon on Saturday to buy the system,
which went on sale at the stroke of midnight early Sunday morning. One
hard- core fan even left a wedding party early and joined the line still
wearing his tuxedo.

Those who arrived early were rewarded for their devotion. The first 100
people in line who bought a Nintendo DS Lite received a free carrying case
and a copy of the top-selling Brain Age(TM): Train Your Brain in Minutes a
Day. Some fans arrived dressed as their favorite Nintendo characters, which
added to the atmosphere of fun and community. Many people brought along
their original Nintendo DS systems and engaged in collegial wireless game
matches. The event kicked off Nintendo’s “Summer of Lite,” a season-long
celebration of the hot new DS Lite hardware.

Nintendo DS Lite is less than two-thirds the size of the original and
more than 20 percent lighter. Users can adjust its luminous screens to four
different brightness settings for picture-perfect game play in any light
setting. It is priced as low as $129.99 at retailers throughout the United
States, and it comes in stylish Polar White with a raised DS logo on the
cover.

Through the end of March, Nintendo has sold nearly 17 million DS
systems around the world. For more information about Nintendo DS Lite,
please visit http://www.nintendods.com