No, this is not the sequel to The Hills Have Eyes. But be careful the next time you look at a billboard – it might just be looking right back at you!
Developed by Xuuk, Inc and first shown at a presentation at Google, Eyebox2 is an exciting new way for advertisers to track which billboards, shelves, or plasma TVs are attracting attention.
“You know when you use flash photography and people get red eyes? Normally, you would use photo editing software to get rid of that,” Vertegaal explains. “Our software works the same way, except it solicits a red eye in people standing in front of it, and uses it.”
This is like Google Analytics for the offline world, allowing advertisers to measure the effectiveness of product placements and advertisement performances.
Until now, eye-tracking systems only worked up to half a meter. But with Eyebox2, the distance has now increased up to 20 times, which is 10 meters.
Inventor Roel Vertegaal said the Eyebox2 is currently being used by advertisers in Britain, while United States advertisers have yet to adopt this technology.
Price: $999
June 20th, 2007 at 1:22 am
The cost is heavy,where can i get this product with a little bit of discount