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The Billboards Have Eyes该广告牌有眼

Fri, Jun 15, 2007周五, 2007年6月15日

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Eyebox2 is watching you.

No, this is not the sequel to没有,这是不是续集 The Hills Have Eyes 山上有眼 . But be careful the next time you look at a billboard - it might just be looking right back at you!但要小心,下一次你看看一个广告牌-这可能只是看的权利,回你!

Developed by Xuuk, Inc and first shown at a presentation at Google, Eyebox2 is an exciting new way for advertisers to track which billboards, shelves, or plasma TVs are attracting attention.开发xuuk ,公司和首次展出在介绍了在Google , eyebox2是一个令人兴奋的新途径,为广告客户跟踪牌,货架上,或等离子电视,吸引注意。

“You know when you use flash photography and people get red eyes? “你知道当您使用闪光灯拍摄和人民得到红色的眼睛呢? Normally, you would use photo editing software to get rid of that,” Vertegaal explains.通常,你会使用图片编辑软件,以摆脱, “ vertegaal解释。 “Our software works the same way, except it solicits a red eye in people standing in front of it, and uses it.” “我们的软件工程相同的方式,除了它寻求一个红色的眼睛,人们站在它,并使用它” 。

This is like这是像 Google Analytics Google的分析 for the offline world, allowing advertisers to measure the effectiveness of product placements and advertisement performances.为离线世界,允许广告客户的措施的成效,产品的位置和广告表演。

Until now, eye-tracking systems only worked up to half a meter.直至目前为止,眼睛跟踪系统,只有工作多达50米。 But with Eyebox2, the distance has now increased up to 20 times, which is 10 meters.但与eyebox2 ,距离现在已上升到20倍,这是10米。

Inventor Roel Vertegaal said the Eyebox2 is currently being used by advertisers in Britain, while United States advertisers have yet to adopt this technology.发明者roel vertegaal说, eyebox2是目前正在使用的广告在英国,而美国的广告客户还没有采用这种技术。

Price: $999价格: 999美元


Source:资料来源: mediaincanada.com

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Leon里昂 - who has written 785 posts on -谁写了7 85个职位 hiptechblog.com .


1 Comments For This Post 1评论此文章

  1. Technology 技术 Says:说:

    The cost is heavy,where can i get this product with a little bit of discount成本是沉重的,我可从何处得到此产品与一点点折扣

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  1. Big Billboard Is Watching… « Heather’s Innovation and New Technologies Blog 大广告牌是看… «希瑟的创新和新技术的博客 Says:说:

    […]     Do you ever get the feeling you’re being watched?  Well, if you are looking at a billboard in Great Britain, that just might be the case.  Roel Vertegaal has a recent invention called the EyeBox2, which he developed through the company Xuuk, Inc.  This new form of technology serves as a new option for advertisers as they try to determine what billboards, shelves, and plasma TVs are getting the most attention from unsuspecting onlookers.  […] [ … … ] â â â你以往任何时候都得到的感觉,您正在观看? â好,如果您正在寻找一个伟大的Billboard在英国,刚才可能是case.â roel vertegaal已aâ recentâ发明称为eyebox2 ,他通过该公司xuuk , inc.â这种新形式的技术服务作为一种新的选择广告客户,因为他们试图确定什么牌,货架上,和等离子电视获得最引人注目的,由不知情的onlookers.â [ … … ]

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